Pay Per Click(PPC) is rampant today. If you are an online seller and want quick traffic, then PPC is the only option. Traffic can come via Search Engine Optimization but you have to wait for at least 6 months. As a result, PPC is the only option. Google’s version of it is called Google advertisements. We know Google’s usage in the United States, your business will get quality leads. If you are looking for advertising services, then hire the best outsourcing companies in Florida.
What are PPC services?
PPC is an online advertising model where the advertiser pays the publisher each time his advertisement is clicked. Here I am talking about specifically about Google. Facebook also follows the PPC model but it is much cheaper than Google. Most people trust Google because it is a search Engine and people land on Google for finding something.
How can online advertisement help small business?
- Firstly online advertisement(ads )is not so costly as traditional marketing. Bill boards,Catalogues are not used here.Online advertisements are very easy to implement and pocket friendly.
- Through online marketing , we can target a small group of people in a specific location. In Google ads, we can also target specific pincode, exclude a pin code. In Youtube advertisement, we can target a specific youtube page or target interest. So Niche targeting is possible.
- Skipable youtube ads or bumper ads are good for branding purpose. Youtube is very famous. Most of the people ascess there.For branding purpose Google display ads is also a good option. Google discovery ads also fetch good result.
- All the bid strategies of Google are actually algorithms written on the basis of machine learning. So believing in the present technology is not bane but boon. Trust the automated bid strategies of Google.
- The concept negative keywords is there in Google ads.
- PPC gives instant result. So if you are in a hurry for sales go with PPC.
- Google gives free credit to different accounts on random basis.
- Google gives free acurate tools for PPC process. Tools like keyword planner– for keyword research and Google optiizer-for A/B testing. Google has facility to split test in the drafts section.
- There is an excellent feature of PPC which is simply the best. The strategy is called remarketing. In remarketing we put a small java script code in the head section of our website. This code records the visitors in our website and then retargets them with some different ads.
The PPC service is a boon for small business. PPC service is also called intent based marketing. Because you are going nowhere but people are searching for you, convertion rate is more.