Digital marketing is the most trending phrase over the internet today. Digital marketing which is not a new thing is also a product of outsourcing. So you can hire one of the best outsourcing companies in Florida. Today my focus is different. Today I am going to speak about CPAs and how can their visibility be increased by means of digital marketing.
Who is a CPA?
CPA(certified public accountant) is a professional who has done state-level licensing to earn the CPA designation through educational training, relevant experience and passing a certification exam which is called the CPA exam. This is generally done in the USA.
What are the things that a CPA does?
- Audit and review
- Consulting
- Litigation services.
- Financial planning
- Tax consulting services.
- Public Accounting.
What Digital strategies are a must for CPA?
- The first and foremost thing is to create a website. The website should be quick-loading and responsive. Build a very attractive landing page.
- Give sufficient information about your degree and the work you do.
- Take testimonials from your clients. If possible take it in the video format.
- Include videos on your landing page. This will improve your conversion rate.
- List yourselves in all the famous local directories in your city. Local recognition is very important.
- Create an offer eg bookkeeping services free with accounting services.
- Use the fear of missing out (FOMO) concept of marketing.
- Use enticing lead magnets on your website and landing page to bring leads to your website.
- Use the power of social media to harness sales. Popular social media profiles in the USA are a must.
- Take the help of google ads, Facebook ads, Instagram ads to do your branding.
- Give some discounts to your loyal customers to retain them.
- Give free trials of your services for 10 to 15 days but not more than that.
- Take advantage of webinar and podcast marketing
If these strategies are followed religiously then it will definitely help CPAs to establish them in the local market.