Marketing campaigns help businesses/companies to connect to the public, understand their problems and bring one solution for them. If your business has no website-then marketing will be troublesome to measure the success rate. Well, if you want to profit then hire one of the best outsourcing companies in Florida.
What is a marketing campaign?
A marketing campaign is a long-term plan or strategy. There is one goal here- to increase sales and visibility of a particular product or service.
Types of marketing campaigns
- Traditional media campaign.
- Seasonal push campaign.
- Products launch campaign.
- Brand awareness campaign.
- Rebranding campaign.
- Brands launch campaign.
- Contest marketing campaign.
- Email marketing campaign.
What is done in a marketing campaign?
- Set a Goal-this is a business goal related to the sales of specific products or services.
- Determine a suitable budget for this thing.
- Choose your target audience.
- Select your channels of promotion.
- What is your marketing message? – frame it.
- Measure your success rate.
- If possible, compare your results with your competitors.
Some KPI’s to determine success
- Return on investment (ROI)- This is the most commonly used metric. Your net income /total cost of the campaign. Suppose you spend Rs1000 on Google ads and in return, you got Rs4000. Then ROI is(4000/1000)*100=400%.
- Cost per Lead-It is the cost involved to get each lead.
- Conversion Rate- This is a cost incurred by a website to convert a customer into buying customer.
- Customer Lifetime Value (CLV)- This is the total worth of a customer to a business during their relationship.
- Cost per Acquisition– This metric relates to the acquisition of new customers. It is the cost incurred to get new converts.
- Website traffic– Many website visitors mean more conversions and more sales.
- New v/s returning visitors-This one is a very important metric. Any new visitors may visit your webpage but if they return, it means there is something good on your website.
- Sessions– This metric measures the number of total visits your website gets, even if several are from the same visitor. For example, a customer may shop in the morning and return to the site in the evening, and you count both as unique and individual sessions.v\
- Bounce rate-It means no. of visitors who left your site after visiting your site via your landing page. Bounce Rates indicate disinterest, lack of quality content, and slow loading speed.
- Email Open rate– It is the rate at which someone opens your email address.
Well, these are some well-known matrics to determine the success of a marketing campaign.