In this age of Globalisation, most companies are moving from traditional marketing to digital marketing. It is also very necessary as traditional marketing is almost obsolete. But traditional marketing will not die. In marketing, there are certain items, where digital marketing will not work. So, in my opinion, both are required for small businesses. But if your small business is incurring a loss, hire the best outsourcing companies in Florida.
What is traditional marketing?
It is that marketing where a computer and internet connection is not involved. We can say it is direct marketing. Print media, broadcasting media, direct mails, and phone calls fall in this category. Traditional marketing is focused to target a mass audience.
What is digital marketing?
Any form of marketing done online is digital marketing. We can say it is indirect marketing. Here we can target a small group of customers. We can focus on a specific audience here. Terms such as podcast marketing and webinar marketing are types of digital marketing.
Why small businesses should not ignore online marketing?
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Your business will not be able to target any specific audiences. Narrow targeting is not possible in traditional marketing.
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In digital marketing, the advertising cost is less with a great reach.
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Social media can help to understand your audiences
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It helps small businesses to interact with their audiences
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Online marketing helps to do quick and easy branding.
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This form of marketing requires fewer resources and huge outcomes.
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67% of the USA netizens fall on the “Do not call’ list.
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It helps to track how your business is growing.
Can both Traditional and Digital marketing work together?
Yes, why not. Most of the business will benefit from that. Online and offline are merely mediums. Both mediums are effective. So if we engage two mediums, the resultant is definitely going to be strong.
Traditional marketing and online marketing, are subsets of marketing. Both are born in different periods of time, but two of them do the same thing. So, I advise you not to make the mistake of ignoring online marketing.